Search Engine Optimisation Services (SEO)
What is a Search Engine Optimisation (SEO)?
Search Engine Optimisation is simply increasing the relevance of the content of your website to a specific search keyword or keyphrase.
It is organic and you cannot pay search engines to improve your Search Engine Optimisation. Search Engines and in particular Google provide a service to their customers, which is serving the most relevant and important content based on a keyword or keyword phrase.
Keeping this in mind, there is no way to cheat the system, ranking highly (number 1) on Google organically is a long, time-consuming, expensive and difficult road. The website need to be analysed, tinkered with and continuously updated to maintain good quality content leading to a high search ranking.
It is important to use the motto: "Content is King!".
Google is the major search engine, it has the highest market share (67%). Although we endeavour to optimise for all search engines, Google is clearly a priority in terms of search.
A good Search Engine Optimisation strategy and implementation will:
- Increase the visiblity of your brand, products or services to potencial customers.
- Improve Credibility and Awareness
- Give you a Competitive Advantage in your market
How to get to Number 1 on Google in the Short Term
If you need to get to the top in the short-term I would recommend using Google Adwords. Google Adwords is an inorganic (pay for) service that allows you to place ads during a user search and also make use of display networks to market your product or services. Otherwise, in the long term, getting to number 1 organically is tedious, difficult and expensive. Depending on the competitive of targetted keyword, it may be possible but in very competitive environments it is next to impossible. Massive companies spend millions of rands on Search Engine Optimisation and Search Engine Marketing.
Our Search Engine Optimisation Services
- SEO friendly Website Design
- SEO friendly Website Development
- Content Rich and SEO aligned Content Writing
- Site map creation and submission to Search Engines
- Business Directory Submissions
- Traffic Analysis and Reporting
- Keyword and Keyphrase Analysis